American actor Bradley Cooper co-stars with Colombian singer Maluma and footballer Vinicius Junior in the latest Hugo Boss fragrance campaign, Boss Bottled Beyond.

A spokesperson for the brand commented 'It is a big milestone for the Boss brand... It’s not a depiction of masculinity, which was very one-way in the past... We wanted to have this idea: A boss recognises a boss, and can share this community of mind, this community of spirit.